Tim Cook is stepping down as CEO of Apple: Here's a look at his 15-year legacy, from new products and services to China expansion
TechCrunch • • general
Key Points:
- Tim Cook is stepping down as Apple CEO after 15 years, with John Ternus, senior vice president of hardware engineering, set to succeed him on September 1, 2025.
- Under Cook’s leadership, Apple’s market value grew from under $350 billion to over $4 trillion, with net income rising to $112 billion in fiscal 2025 despite global challenges like the pandemic and geopolitical tensions.
- Cook expanded Apple’s product lineup beyond iPhones and computers to include wearables like the Apple Watch, AirPods, and the Apple Vision Pro, though the latter saw limited consumer adoption.
- The company significantly grew its services business, launching Apple Pay, Apple TV+, Apple Music, Apple Arcade, and expanding iCloud, contributing over $109 billion in revenue in 2025.
- Cook oversaw the transition to in-house Apple Silicon processors, initiated Apple’s AI efforts with Apple Intelligence in 2024, and led a $600 billion U.S. investment plan to boost domestic manufacturing and technology supply chains.
