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To Sell Homer’s ‘Odyssey,’ Book Publishers Get Creative
The New York Times • • general
Key Points:
- Interest in Homer's "Odyssey" has surged following the release of Christopher Nolan's film adaptation, with book sales rising 76% compared to last year.
- Publishers of various translations of the "Odyssey" view this increased interest as both a challenge and an opportunity to capture readers.
- One strategy to capitalize on the moment is to reissue popular translations with fresh editions, such as Picador's recent release of Robert Fitzgerald’s 1961 translation.
- These reissues are often timed and marketed to coincide with the film's release to maximize visibility and sales.
