'Too many superstars in New York City': How the Knicks compose 'Celebrity Row'

Key Points:

• Courtside seats at Madison Square Garden during the 2026 NBA Finals between the New York Knicks and San Antonio Spurs sold for as much as $1 million, highlighting the high demand and exclusivity of these positions.
• Many courtside seats, dubbed "Celebrity Row," are occupied by celebrities such as Timothee Chalamet, Kylie Jenner, and Tina Fey, who receive invitations from agencies, brands, Madison Square Garden, or the Knicks themselves.
• The allocation of courtside tickets is controlled by various entities including agencies, media companies, the NBA, and Madison Square Garden, with an unofficial understanding that celebrities may reciprocate with charity appearances or support for the team.
• Courtside attendees are expected to show loyalty to the Knicks and adhere to unwritten rules, such as not wearing rival team jerseys, to maintain respect and uphold the event's atmosphere.
• Despite the star-studded presence, photographers and observers note that celebrities behave like passionate fans, engaging actively in the game and contributing to a diverse and energetic fan experience.