Trade experts discuss high ticket prices of Dhurandhar The Revenge: “Since the public is coming in hordes to watch the film, they don’t feel the need to reduce rates” : Bollywood News
Bollywood Hungama • • entertainment
Key Points:
- Dhurandhar The Revenge is experiencing extraordinary box office success, aided by historic hype, strong word of mouth, and notably high ticket prices, with some multiplexes charging over Rs. 1000 per ticket.
- Trade experts note that despite the exorbitant rates, audiences continue to buy tickets in large numbers, justifying the sustained high pricing even beyond the initial weekend.
- Some exhibitors and distributors acknowledge the financial advantage of high prices but also recognize the strain it places on various audience segments, with some moviegoers deterred by the steep costs.
- Actor-producer Viveck Vaswani criticizes the inflated ticket rates as exploitative, arguing that they exclude the majority of the population and may encourage piracy, calling for more balanced pricing strategies such as discounts for children, seniors, and disabled patrons.
- Vaswani warns that excessively high ticket costs risk alienating common moviegoers, suggesting that the industry should consider the broader social impact rather than focusing solely on maximizing short-term revenue.
