Truth Social Is Losing Users Fast

Key Points:

• Truth Social, former President Trump's social network, saw a 36% decline in monthly visits in July compared to the previous year, with average visits dropping from 28 million in early 2025 to 25 million this year, while competitors like X and Threads experienced growth.
• Trump Media, Truth Social's parent company, has seen its stock fall about 80% since going public in 2024 and reported a $406 million loss in Q1 with minimal revenue, highlighting financial struggles amid unsuccessful ventures in cryptocurrency and streaming.
• The company has introduced a controversial product offering trading firms early access to Trump's posts for up to $100,000 per month, currently serving around 10 customers, raising concerns about potential conflicts of interest given Trump's market-moving comments.
• Analysts link Trump's statements on tariffs, the Iran war, and other issues to the five largest stock market swings since his return, underscoring the influence of his posts despite declining platform traffic.
• Trump Media plans to report second-quarter earnings soon and aims to complete a merger with a nuclear fusion company later this year, with interim CEO Kevin McGurn focusing on leveraging Trump's content as a key asset.