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Two Boss Explains Why GTA 6 Is $80 And NBA 2K27 Is $70
Kotaku • • technology
Key Points:
- Grand Theft Auto 6 will launch later this year priced at $80 for the standard edition and $100 for the premium edition with extra content, while other Take-Two Interactive games remain priced lower.
- Take-Two CEO Strauss Zelnick explained that the $80 price reflects the value GTA 6 offers, emphasizing the company’s focus on delivering "phenomenal value" rather than maximizing price.
- Zelnick noted that the real cost of AAA games has decreased over 20 years, but pricing has not kept pace with inflation, and GTA 6’s quality justifies its higher price compared to other titles.
- Despite the high price, GTA 6 has seen exceptional pre-order numbers, with Take-Two describing them as unprecedented, though the company remains uncertain how pre-orders will translate into actual sales.
- GTA 6 is scheduled for a digital-only release on November 19 for PS5 and Xbox platforms.
