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Ubisoft's calling its next push into gen-AI game development Motherbrain
Eurogamer.net • • technology
Key Points:
- Ubisoft is internally referring to its latest generative AI initiative as "Motherbrain," a name inspired by the villainous supercomputer from Nintendo's Metroid series, according to recent trademark filings.
- Trademark applications describe Motherbrain as software using AI for creating video games, interactive content, analyzing data, interacting with humans, and designing AI-based software.
- Although Ubisoft has not publicly announced Motherbrain, the company has been openly exploring generative AI, previously releasing a ghostwriting tool called Ghostwriter to assist in-game dialogue creation.
- Ubisoft CEO Yves Guillemot has praised generative AI as a revolutionary technology comparable to the shift from 2D to 3D gaming, and the company is investing heavily in AI-driven projects like the "Teammates" shooter.
- The full scope and public reveal of the Motherbrain initiative remain uncertain, but it signals Ubisoft's deepening commitment to integrating AI in game development.
