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UFC viewership figures for massive White House event released
USA Today • • general
Key Points:
- UFC Freedom 250, held at the White House on June 14, attracted 17 million viewers on Paramount+ across the U.S. and Latin America, setting a new record for the streaming service's highest exclusive live event viewership.
- This viewership significantly fell short of Secretary of State Marco Rubio's prediction of one billion viewers, with actual numbers about 980 million less than his estimate.
- The previous Paramount+ record was five million viewers for UFC 324 in January, marking a substantial increase in audience size for UFC Freedom 250.
- UFC CEO Dana White had anticipated Super Bowl-level viewership for the event, but the 17 million viewers on Paramount+ remain far below the estimated 125 million who watched the 2026 Super Bowl.
- Paramount+ holds exclusive UFC streaming rights in the U.S. and Latin America, with about 80 million subscribers, and UFC plans to announce additional international viewership figures soon.
