USA Canada Olympic Showdown Becomes Most Watched Pre-9 AM Game In US History
OutKick • • sports
Key Points:
- The Olympic men's hockey gold medal game between Team USA and Team Canada drew 20.7 million viewers across NBC, Peacock, and USA Network, peaking at 26 million during overtime.
- This viewership made it the second-biggest hockey game in NBC Sports history, behind only the 2010 Vancouver Olympics gold medal game, and the most-watched pre-9 AM sporting event in American history.
- Peacock streaming averaged 3.7 million viewers, marking the largest non-NFL stream for NBC Sports, highlighting the growing importance of streaming platforms.
- In Canada, 8.7 million viewers watched the game, a significant number given the population of around 41 million, though it was somewhat lower than expected.
