Venmo's biggest makeover in years comes at a very interesting time
TechCrunch • • business
Key Points:
- Venmo is launching its biggest app redesign since 2021, aiming to enhance usability, social features, and navigation, with a full rollout expected by fall.
- The redesign includes a revamped, more personalized feed with larger visuals, new reaction options, tailored cashback offers, and a “Give a Shoutout” feature to endorse local businesses.
- New tabs called “Send” and “Money” will simplify frequent contacts, group bill splitting, gift sending, payment scheduling, and expense management, including access to Teen Accounts and Crypto.
- A new Rewards tab will consolidate limited-time offers and Venmo's Stash cashback program, which rewards users up to 5% cashback on purchases via the Venmo Mastercard Debit Card.
- The redesign reflects a shift toward making Venmo more of a social platform to meet younger users’ expectations, coinciding with PayPal’s restructuring and potential sale of Venmo.