Video of McDonald’s CEO reluctantly nibbling new Big Arch burger and calling it a “product” has people screaming

Video of McDonald’s CEO reluctantly nibbling new Big Arch burger and calling it a “product” has people screaming

Yahoo business

Key Points:

  • McDonald’s CEO Chris Kempczinski went viral on social media after appearing deeply unenthusiastic about eating one of his own burgers.
  • In a video Kempczinski posted on Feb. 3, 2026, to Instagram, the

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