Viral Kit Kat heist sparks responses from brands, cities, and a Real Housewife
The Jerusalem Post • • business
Key Points:
- A truck carrying approximately 12 tons of special edition Formula 1 car-shaped KitKat chocolate bars was stolen near Turin, Italy, while en route to Poland, with the driver restrained and no physical harm reported.
- The theft involved impersonators of law enforcement and suggests insider knowledge of the shipment, which was not publicly disclosed, indicating possible involvement from within the logistics chain.
- The incident sparked a wave of humorous condolences and marketing responses from various brands, celebrities, and fictional characters on social media, all denying involvement in the theft.
- Public figures such as Lisa Barlow and the Sesame Street character Cookie Monster humorously denied any connection to the stolen chocolates amid widespread online jokes.
- The viral nature of the theft has drawn attention to broader retail theft issues, prompting discussion in the US Senate Judiciary Committee and support for bipartisan retail crime legislation.
