Walmart rolls out new bundle combining Walmart+, Sam’s Club Plus
Key Points:
- Walmart is launching a new membership bundle offering access to both Walmart+ and Sam’s Club Plus for $120 annually, nearly $100 less than buying the two memberships separately.
- The bundle, priced at about $10 per month, is only available as an annual membership without a monthly option or free trial.
- The move follows strong growth in Walmart’s membership and e-commerce segments, with membership fee revenue rising 17% to an all-time high in the recent quarter.
- Members of the bundle will enjoy combined benefits including free delivery, access to Sam’s Club locations, member-only pricing, gas discounts, and streaming service choices.
- Walmart is also extending these memberships as benefits to U.S. field associates, amid ongoing consumer challenges from inflation and rising grocery and gasoline prices.