What a Sony and TCL partnership means for the future of TVs
The Verge • • business
Key Points:
- Sony and TCL have signed a memorandum of understanding to potentially form a partnership where TCL would hold a 51% stake and Sony 49%, though no binding agreement has been finalized yet and regulatory approvals are pending.
- The new company, if established, would not be operational until April 2025, with products likely appearing no earlier than late 2027, allowing Sony to continue its current TV and audio product lines through 2026 and early 2027.
- Sony stands to benefit from TCL’s end-to-end manufacturing capabilities and cost efficiencies, while TCL gains access to Sony’s advanced picture processing technology, potentially leading to better Sony Bravia TVs at more accessible prices.
- Concerns about Sony’s brand dilution are tempered by Sony’s commitment
