What to expect at Trump Jr.-backed 'Steroid Olympics' this Sunday

What to expect at Trump Jr.-backed 'Steroid Olympics' this Sunday

CNBC sports

Key Points:

  • The Enhanced Games, a new sports competition allowing Olympic medalists to use FDA-approved performance-enhancing drugs, will debut in Las Vegas on Sunday with 42 athletes competing in swimming, track, and weightlifting.
  • The event has drawn criticism from the World Anti-Doping Agency and the International Olympic Committee but attracted investment from Donald Trump Jr.'s 1789 Capital and Peter Thiel, with the company's stock rising 35% in the week before the games.
  • High-profile athletes such as 100m world champion Fred Kerley and Olympic medalists James Magnussen and Cody Miller are participating, with competitors using substances like testosterone, human growth hormones, and stimulants under strict medical supervision.
  • The Enhanced Group plans to expand beyond the games by selling performance-enhancing supplements and personalized enhancement products, including hormone replacement therapies and peptides, aiming to lead the market in health, performance, and recovery products.
  • The inaugural event will be held in a purpose-built arena hosting 2,500 spectators, featuring a post-event show by rock band The Killers, highlighting the company's vision of "real competition, real freedom, and real records being smashed."

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