Whatnot valued at $20 billion as live shopping continues to boom
CNBC • • general
Key Points:
- Whatnot, a startup focused on livestreamed shopping, has closed a $545 million Series G funding round, reaching a $20 billion valuation, nearly doubling its value from less than a year ago.
- The platform is rapidly growing, with over 650,000 new users joining each week and buyers more than doubling in the past year.
- Whatnot has surpassed $8 billion in gross merchandise volume, reflecting strong sales and user engagement.
- The new funding will be used to enhance seller tools, integrate AI into the selling experience, expand into new markets, and grow the platform’s reach.
- CEO Grant LaFontaine emphasized the goal of building the world's largest and most trusted marketplace through these investments.
