White House Launches Desperate Bid to Save Melania’s Movie
The Daily Beast • • entertainment
Key Points:
- Melania Trump’s documentary, reportedly purchased by Amazon for $40 million, is projected to earn only $5 million on its opening weekend, prompting the White House to intensify promotional efforts.
- To boost visibility, Melania Trump will ring the opening bell at the New York Stock Exchange ahead of the film’s January 30 release, a move aimed at leveraging a high-profile advertising tradition.
- The film, titled "Melania," covers just 20 days leading up to Trump’s second presidential term and has not been screened for critics, with Amazon tightly controlling access before the premiere.
- Promotion has included posters distributed at Trump’s Davos appearances and a campaign supported by Amazon executives, reflecting Melania’s deep involvement in the project
