Why Are Athletes Mad at Sydney Sweeney’s Novig Ad?
The Cut • • entertainment
Key Points:
- Actress Sydney Sweeney faces backlash from women in the sports industry for her nearly nude campaign with sports-betting company Novig, accused of sexualizing female athletes.
- The ad, which has garnered nearly 39 million Instagram views, features Sweeney covered only by sports equipment and emphasizes focusing solely on sports without betting on politics or tragedies.
- Prominent female athletes, including surfers, gymnasts, Paralympians, and swimmers, have criticized the campaign as damaging and a setback for women’s sports due to its hypersexualized portrayal.
- Sports media professionals also expressed frustration, describing the ad as undermining the ongoing fight for respect and making their work more difficult.
- The controversy highlights ongoing tensions around the representation of women in sports and the balance between athletic recognition and sexualization.
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