Why Fox's 'Baywatch' Reboot Isn't Airing This Fall
The Hollywood Reporter • • entertainment
Key Points:
- Fox's Baywatch reboot is delayed and will premiere in late January 2027 during midseason, according to Fox's head of scheduling Dan Harrison.
- Michael Thorn, president of Fox broadcast, emphasized the iconic status of Baywatch and expressed pride in reviving the franchise.
- The midseason launch strategy follows Fox's history of successful series debuts in this period, with potential scheduling after a major NFL Playoffs game.
- Fox has secured Toyota as the exclusive automobile partner for the show and plans to announce a beer partner soon, highlighting strong advertiser interest.
- Thorn acknowledged the pressure to live up to Baywatch's legacy but expressed confidence and enthusiasm for the reboot's success.