Why you're seeing Norway's World Cup 'Viking row' all over the internet
Key Points:
- The "Viking row" is a synchronized celebration by Norwegian soccer fans mimicking Viking ship oarsmen while chanting "ro!" and has become a viral sensation during the 2026 World Cup.
- Fans have performed the Viking row in various locations, including escalators, subways, Times Square, stadium stands, and even on the field after Norway's victory over Senegal.
- Norway's team captain, Martin Ødegaard, led the Viking row celebration on the pitch following their 3-2 win, sparking widespread excitement among players and supporters.
- The Viking row was created in 2025 by Norwegian fan Ole Frøystad, inspired by the historical Viking practice of rowing before battle.
- The celebration has spread beyond the World Cup venues, with fans performing it on the streets of Norwegian cities and even inside the national parliament.