With Commissioner Under Pressure, F.D.A. Opens Door to Flavored Vapes
The New York Times • • business
Key Points:
- The Trump administration issued a new FDA policy allowing major tobacco and vape companies to sell flavored e-cigarettes, reversing previous restrictions aimed at curbing youth appeal.
- The policy permits companies like Reynolds American, Altria, and Juul to market flavored e-cigarettes that had not previously received FDA approval, potentially increasing the availability of candy and fruit-flavored products.
- The guidance was issued without public comment or formal rulemaking and coincided with reports that President Trump had approved firing FDA Commissioner Dr. Marty Makary, who opposed flavored vape sales due to youth health concerns.
- Critics, including former FDA tobacco chief Mitch Zeller, argue the policy undermines scientific review processes and could allow illegal products to remain on the market, prioritizing industry interests over public health.
