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WK Kellogg speeds up plan to drop artificial colors from cereals by year-end
AP News • • business
Key Points:
- Kellogg announced it will remove artificial colors from all its cereals by the end of 2024, a year ahead of its original 2027 target.
- The company will use fruit- and vegetable-based juices to color cereals like Froot Loops and Apple Jacks, supported by new equipment investments.
- Kellogg is also eliminating BHT, an artificial preservative, from the few cereals that still contain it.
- This move responds to growing consumer demand for simple, recognizable ingredients and follows pressure from activists and public figures, including petitions with 400,000 signatures.
- Kellogg has previously removed artificial ingredients in other countries and signed an agreement with Texas authorities to phase out toxic dyes by 2027.
