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Woman ‘Accidentally’ Starts Business While on Maternity Leave. Now She ‘Makes More Money’ Than Ever Before (Exclusive)
Yahoo • • technology
Key Points:
- Ella Wilsdon, from Lancashire, England, transformed her son's newborn congratulatory cards into personalized picture frames, which she shared on TikTok, leading to viral success and a surge in orders.
- While on maternity leave, Wilsdon quickly set up an Etsy shop and began earning more than her previous retail job, prompting her to start Little Keepsake & Co full-time from home.
- Her business offers families a way to preserve and display meaningful newborn cards, with products priced between $22 and $87, and has gained attention from influencers.
- Balancing motherhood and entrepreneurship, Wilsdon works around her son's schedule, often handling business tasks in the evenings, and plans to expand her business while maintaining flexibility.
- Despite the challenges of self-employment, Wilsdon values the ability to stay home with her son and is proud to have built a successful business she never initially planned.
