World Cup's other winners & losers

Key Points:

• David Beckham emerged as the biggest commercial winner of the 2026 World Cup, reportedly earning $25 million through numerous high-profile brand partnerships and further boosting soccer's profile in the United States.
• The United States exceeded expectations as a host nation, impressing international fans with hospitality, diverse food offerings, and successful multi-city organization, greatly enhancing America's global reputation in soccer.
• Mexico's passionate fan base stood out as the most engaged, with 92% of the population following the tournament and Adidas reporting Mexico's jersey as the best-selling of the event.
• Erling Haaland became a breakout star, connecting with American fans through social media and embracing local culture, which helped elevate his global superstar status beyond just his on-field performance.
• Cristiano Ronaldo and Christian Pulisic were notable disappointments; Ronaldo struggled physically and failed to significantly impact games, while Pulisic was unable to score and exited early due to injury, dampening their World Cup legacies.