Would You Buy Yerba Mate From Barron Trump?
The Cut • • business
Key Points:
- Barron Trump has become one of five directors of Sollos Yerba Mate, a new yerba-mate beverage brand headquartered near Mar-a-Lago in Palm Beach, Florida.
- The brand was founded by Spencer Bernstein and Stephen Hall, who attended the same high school as Barron Trump, Oxbridge Academy, along with two other lesser-known directors.
- Sollos Yerba Mate is marketed as a drink designed for life in Florida, with a name symbolizing the full cycle of the sun, and is set to launch its pineapple-coconut flavor in May.
- The brand has already faced criticism from yerba-mate enthusiasts online, who feel it commercializes and dilutes the traditional essence of the beverage.
- The launch adds to the growing trend of celebrity-backed beverage brands, with speculation about other Trump family members potentially entering similar markets.
