Xbox announces new XP division to deliver transmedia spinoffs including film, TV, and theme parks

Key Points:

• Xbox has launched a new XP business unit focused on transmedia brand extensions, including projects like the Fallout TV series and the Minecraft World theme park, led by Kayleen Walters, former Mojang Studios president.
• The XP division will cover four areas: Xbox Pictures for film and TV adaptations, Xbox Products for licensing and merchandise, Xbox Partnerships for sponsors and brand partners, and Xbox Places for events and location-based experiences.
• Maria Angelidou-Smith, formerly Reddit's chief product officer, will replace Walters as Mojang Studios president, bringing extensive experience in building large-scale community products and technical expertise.
• Minecraft World is set to open at Chessington World of Adventures in the UK by 2027, following a $110 million investment by Merlin Entertainments, with Walters emphasizing the collaboration between digital and physical experiences.
• The XP unit will also manage the Fallout TV series' continued success on Amazon Prime Video and other franchise expansions, while the Halo TV series was canceled in 2024 and a Gears of War origin movie is in development at Netflix.