Xbox boss Asha Sharma hints memory costs "will impact" pricing and availability of next-gen Project Helix console
Key Points:
- Xbox head Asha Sharma acknowledged that ongoing RAM shortages could lead to higher prices and limited availability for the upcoming next-gen console, Project Helix.
- Sharma did not provide a specific launch timeline for Project Helix, citing the dynamic global situation and memory cost impacts on pricing and availability.
- The global memory shortage, driven in part by AI demand, has already affected other companies like Valve and Sony, causing delays and revisions to their next-gen hardware plans.
- Industry estimates suggest the RAM shortage may persist until late 2027 or early 2028, prompting Xbox to focus on controllable factors amid the uncertainty.