Xbox drops a bunch of 25th Anniversary merch and signals a major vibe shift at Microsoft
Windows Central • • technology
Key Points:
- Xbox is celebrating its 25th anniversary with a new collaboration with 73Studio, releasing retro-inspired apparel that pays homage to the original 2001 Xbox design.
- The new gear collection includes four items such as graphic tees and a heavyweight zip hoodie, emphasizing the "Return to Xbox" theme under new CEO Asha Sharma.
- This merchandise drop reflects a strategic shift at Xbox, aiming to reconnect with its core community by focusing on the console's legacy after a period of brand identity challenges.
- Despite the celebration, the Xbox Gear Shop remains offline, and the new anniversary items are being sold through a third-party site, raising questions about future official merchandise offerings.
- The "Return to Xbox" initiative signals a retreat from the previous "Everything is an Xbox" approach, prioritizing a renewed focus on the console and its dedicated fanbase.
