Xbox has realized that you don't want an AI on your console and has just withdrawn Copilot at full speed
Key Points:
- Microsoft’s Copilot AI, despite aggressive promotion, has struggled to gain traction, particularly on Xbox consoles, due to user resistance to its intrusive implementation.
- Asha Sharma, the new president of Xbox, has halted Copilot development on consoles and is scaling back AI use in mobile games, signaling a strategic shift away from previous AI initiatives.
- Sharma acknowledged on Twitter that features misaligned with Xbox’s goals will be removed, indirectly admitting the challenges faced with Copilot’s adoption.
- Copilot currently has 20 million paid users, which is significantly fewer than OpenAI’s 50 million, highlighting its relative lack of success and timing issues in the gaming context.
- Xbox’s attempt to position Copilot as a “personal gaming buddy” was met with skepticism, as many users were uncomfortable with the idea of AI as a companion in gaming.