Xbox Sets XP Film and TV, Consumer Products and Experiences Division

Key Points:

• Xbox is launching a new entertainment division called XP, led by Kayleen Walters, to oversee film and television, consumer products, strategic partnerships, and live experiences based on Xbox game franchises.
• XP will focus on expanding Xbox franchises like Minecraft, Call of Duty, Fallout, Warcraft, and Halo beyond gaming into broader entertainment and fan experiences, including theme parks and live events.
• Kayleen Walters, formerly president of Mojang and executive producer of the successful Minecraft Movie, will transition to lead XP, while Maria Angelidou-Smith, with extensive experience at Meta and Reddit, has been named the new CEO of Mojang.
• XP’s four key investment areas include Xbox Pictures (film/TV), Xbox Products (licensing/merchandise), Xbox Partnerships (brand collaborations), and Xbox Places (events and location-based experiences).
• Xbox aims to grow its entertainment reach beyond traditional studios by leveraging its gaming franchises to create deeper connections with fans worldwide, as highlighted by recent projects like the Fallout TV series and upcoming Call of Duty movie.