You Know Every Song. We Saved You Two Tickets. Introducing Reserved.
Spotify • • entertainment
Key Points:
- Spotify is launching Reserved, a new ticketing experience for eligible U.S. Spotify Premium subscribers aged 18 and over, which reserves two concert tickets for an artist’s most dedicated fans before general public sales begin.
- The program identifies superfans based on Spotify engagement metrics like streams and shares, ensuring tickets go to real fans rather than scalpers or bots, with eligibility and availability varying by artist, tour, and location.
- Eligible fans receive an email and in-app notification offering a dedicated purchase window of about one day to buy up to two tickets through a ticketing partner’s platform, with options to select date, location, and seats.
- Reserved aims to reduce the stress and unpredictability of traditional ticket sales by prioritizing genuine fan access, supporting artists’ live shows, and strengthening the live music ecosystem.
- This initiative complements Spotify’s existing live music efforts, including partnerships with over 40 ticketing platforms and features like Concerts Near You, contributing to over $1.5 billion in ticket sales to date.