Young Americans are embracing ‘Chinamaxxing’. That’s a soft power boost for Beijing
CNN • • world
Key Points:
- The social media trend "Chinamaxxing," where Westerners emulate Chinese cultural habits and aesthetics, reflects a growing fascination with Chinese culture amid shifting global perceptions.
- Unlike previous Asian cultural waves dominated by South Korea and Japan, this trend emerges despite China’s authoritarian government and tense US-China relations, indicating a complex shift in American youth attitudes.
- Experts suggest the trend reveals dissatisfaction among many Americans with domestic issues like political turmoil and violence, driving curiosity about life in China, which is increasingly seen as "cool" due to its technological and urban advancements.
- The rise of Chinese cultural influence coincides with China’s post-Covid reopening, increased tourism, and the migration of social media users to platforms like Xiaohongshu, fostering
