YouTube Premium is getting a US price hike of up to $4/month
9to5Google • • general
Key Points:
- Google is increasing YouTube Premium subscription prices in the US by up to $4 per month, with new rates effective from June 2026 billing cycles for new and existing subscribers.
- Updated pricing includes $15.99/month for Individual, $26.99/month for Family, $8.99/month for Lite, and $11.99/month for Music Premium plans.
- Existing subscribers are being notified via email about the price hike, although Google has not made a widespread public announcement yet.
- The price increase aims to support ongoing service improvements and creators on the platform, with options for subscribers to pause or cancel memberships if desired.
- YouTube Premium Lite, introduced about a year ago, recently added features like background play and offline downloads, contributing to the value of the lower-cost plan.
