YouTube Premium, YouTube Music Price Increase in the U.S.
variety.com • • business
Key Points:
- YouTube is raising prices for its Premium and YouTube Music subscription plans in the U.S., with the individual Premium plan increasing from $13.99 to $15.99 per month and the family plan rising from $22.99 to $26.99 per month.
- The YouTube Music individual plan will go up from $10.99 to $11.99 per month, and the family plan will increase from $16.99 to $18.99 per month; the Premium Lite plan will also rise from $7.99 to $8.99 per month.
- These price changes, effective immediately for new customers and starting in June for existing subscribers, aim to support creators and maintain features like ad-free viewing, background play, and access to a large music library.
- This marks the second price hike in less than a year, following increases in July 2023, as YouTube continues to grow its subscriber base, which reached over 125 million worldwide.
- The price increases align with a broader trend of rising fees across major streaming services, including Disney+, Hulu, HBO Max, Peacock, Netflix, Paramount+, and Amazon Prime Video.
