YouTube Will Stop Showing Ads If You Just Engage Hard Enough
Gizmodo • • technology
Key Points:
- YouTube introduced a new feature that automatically skips ads during livestreams when chat engagement peaks, enhancing the viewing experience for active participants.
- This ad-skipping system aims to preserve the "collective vibe" of highly engaged livestreams, benefiting all viewers without requiring a paid subscription.
- The feature complements YouTube's existing monetization methods, including Super Chats and digital gifts, which now grant viewers temporary ad-free windows after purchases.
- YouTube is expanding gifting options to horizontal livestreams on mobile and rolling out these features to more countries, alongside plans for localized gifts tied to holidays and events.
- Creators will soon be able to stream simultaneously in vertical and horizontal formats with shared chat, plus gain new customization tools like vertical cropping layouts for greater creative control.
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