Zac Brown Band gifts 35,000 fans free cruises at Fenway
USA Today • • entertainment
Key Points:
- During their Aug. 2 performance at Fenway Park, Zac Brown Band announced a major giveaway, gifting each of the 35,000 attendees a cruise for two aboard Margaritaville at Sea, valued at over $40 million.
- This giveaway is reportedly the largest audience gifting in live entertainment history and can be redeemed on select Margaritaville at Sea sailings over the next 12 months.
- Margaritaville at Sea is the presenting sponsor of the band's 27-date Love & Fear tour, which runs from July through November, following their upcoming residency at Sphere Las Vegas in December 2025.
- Throughout the tour, Zac Brown Band will also give away four additional cruises per show on the new Beachcomber ship, debuting in January 2027, featuring a live-music venue called Same Boat curated by Brown.
- Brown described the tour and giveaways as a way to show dedication and gratitude to fans by offering them unique experiences.
