Zillow and Redfin settle FTC antitrust case
Key Points:
- Zillow and Redfin have settled with the FTC and five states over a 2025 partnership accused of harming competition in the rental-listing market, ending a legal battle before trial.
- The dispute arose from a deal where Redfin agreed to show Zillow’s rental listings instead of competing directly, potentially sidelining Redfin from rental advertising for up to nine years.
- The FTC and state attorneys general alleged Zillow paid Redfin $100 million to limit competition, which could have led to higher prices and reduced quality for rental listings.
- The settlement mandates Redfin to reenter the rental advertising market and removes prior restrictions that limited its competition with Zillow.
- While Redfin can continue displaying Zillow’s listings, it will regain the ability to independently sell advertising, list its own clients, and pursue new rental customers without sharing sensitive business information.