2025 was the beginning of the end of the TV brightness war
The Verge••technology
Key Points:
- The television industry is experiencing a "brightness war" similar to the audio industry's loudness war, driven by HDR technology pushing for higher brightness levels in displays.
- In 2025, significant advancements included LG Display's Primary RGB Tandem OLED panels capable of up to 4,000 nits, and mini-LED TVs from TCL and Hisense reaching up to 5,000 nits with improved local dimming and reduced blooming.
- New RGB mini-LED technology, showcased by Hisense, TCL, Samsung, and Sony, promises even brighter and more vibrant displays but comes with high manufacturing costs, resulting in very expensive TVs.
- While higher brightness can improve viewing in bright environments, excessive brightness risks causing discomfort in darker settings, raising
