2026: The Year of the Consumer in Healthcare
Hims & Hers Newsroom••business
Key Points:
- Hims & Hers, trusted by nearly 2.5 million customers as of Q3 2025, anticipates 2026 to be a pivotal year where individual patients become the primary drivers of change in healthcare, demanding more accessible, affordable, and personalized care.
- The company expects direct-to-consumer healthcare channels to expand, with a focus on affordability and convenience, as traditional industry players respond to consumer demand for clearer, faster, and more controlled access to treatments and diagnostics.
- Longevity and preventive care are projected to become mainstream health priorities in 2026, moving beyond niche groups to broader populations through advances like whole body and remote testing, supported by Hims & Hers' expanding Labs offerings.
- AI technology is predicted to revolution
