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A family steps in to save the dying casino town of Primm, Nevada
NPR • • business
Key Points:
- Primm, Nevada, once a popular family-friendly stop and gambling destination on Interstate 15, has declined into a near ghost town due to the rise of tribal casinos closer to Southern California.
- In its peak during the 1990s and 2000s, Primm attracted travelers with cheap rooms, casinos, entertainment events, and family attractions like a roller coaster and monorail.
- Two of Primm's three hotels have closed recently, and the last remaining hotel, Primm Valley Resort & Casino, is set to close with hundreds of layoffs, prompting the Primm family to partner with Terrible's convenience stores to revive the town.
- Experts suggest Primm's revival could follow Las Vegas's example of continual reinvention through major investments in attractions and entertainment that draw tourists despite widespread casino availability nationwide.
