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‘A true icon of the hair industry’: celebrity hairstylist John Frieda dies aged 75
The Guardian • • general
Key Points:
- John Frieda, the renowned celebrity hairstylist and founder of the bestselling hair care brand Frizz Ease, has died peacefully at age 75, surrounded by family.
- Frieda, born Alan Howard Frieda in London, styled iconic figures such as Twiggy, Princess Diana, and Madonna, and created the famous "Purdey" hairstyle for Joanna Lumley in 1976.
- He launched his first salon at 25, expanded his hair care line globally, and sold his company to Japanese conglomerate Kao in 2002 for $450 million, while retaining ownership of five salons.
- Frieda was married twice, first to singer Lulu with whom he had one child, and later to Avery Agnelli, with whom he had two children; his stepdaughter shared a heartfelt tribute on social media.
- Industry peers and clients have paid tribute to Frieda’s legacy as a pioneering and passionate figure in hairdressing, highlighting his influence and mentorship over five decades.
