Ads in New York must now label AI-generated ‘synthetic performers’
AP News • • business
Key Points:
- New York's new law requires advertisements featuring AI-generated synthetic performers to clearly label their use, with penalties of $1,000 for first offenses and $5,000 for repeated violations.
- The law, effective immediately, aims to increase transparency and protect consumers and the creative workforce amid the rise of AI-generated media in advertising.
- Exemptions include ads for movies, TV shows, streaming content, video games, audio ads, and ads where AI is only used for language translation.
- The law faced opposition from advertising groups concerned about compliance challenges and innovation impacts, while SAG-AFTRA strongly supported it for protecting actors' rights.
- This legislation is part of a broader trend among U.S. states to regulate AI use in media, focusing on job security, privacy, and transparency.