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After 15 Years, the Tim Cook Era at Apple Ends This Week
PCMag • • business
Key Points:
- Tim Cook is stepping down as Apple's CEO this week, with John Ternus, Apple's SVP of hardware engineering since 2021, taking over the role on September 1.
- Cook will transition to the role of executive chairman, maintaining key responsibilities such as relations with the White House.
- John Ternus, known for unveiling the MacBook Neo, is expected to initiate significant design changes at Apple, contrasting with Cook's more limited design involvement.
- The leadership change occurs ahead of Apple's September 9 event, which may introduce the iPhone 18 Pro lineup, a foldable device, and a next-generation Apple Watch.
- Despite challenges like rising component costs and a memory supply shortage, Apple remains a dominant player in the smartphone market, with the iPhone 17 series leading global sales in Q2 2026.
