Alexa Tablet 12 Pro Review: Amazon Comes Out Swinging At The iPad

Key Points:

• Amazon is shifting its tablet strategy with the new Alexa Tablet 12 Pro, aiming to compete directly with the iPad by using premium materials, high-end components, and offering full Android 16 with Google Play services instead of its previous Fire OS fork.
• The Alexa Tablet 12 Pro features a sleek aluminum unibody design, a 12-inch 120Hz IPS LCD display with a 3:2 aspect ratio, and a MediaTek Dimensity 8400 processor, delivering solid performance for productivity but lagging behind Apple's M-series chips and Samsung's Galaxy Tab S12 in raw power.
• Battery life is strong, supporting a full workday with 27W USB-C charging, while camera quality is average, suitable for video calls and document scanning but not for high-quality photography.
• Amazon integrates Alexa deeply into the software with features like On-Screen Intelligence and Kindle Mode, though some users may find the persistent ads and Amazon-centric apps intrusive on a premium device.
• Accessories like the $149.99 Pro Keyboard and $89.99 Pro Pen enhance productivity, offering a typing experience akin to Apple's Magic Keyboard and a stylus with handwriting-to-text conversion, positioning the Alexa Tablet 12 Pro as a competitive, though not top-tier, option for Amazon ecosystem users.