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AMD Follows NVIDIA Into Price Hikes, Notifying Partners Of At Least 10% GPU-Memory Kit Increase
Wccftech • • technology
Key Points:
- AMD is set to raise GPU memory kit prices by at least 10% next month, following a similar price hike by NVIDIA due to increased GDDR6 and GDDR7 memory costs.
- The price increase was initially planned a month ago but delayed by AMD to avoid losing market share against NVIDIA's dominant position.
- AMD's RX 9000 series, which uses GDDR6 memory and is a major part of its product lineup, will be most affected by the price adjustment.
- Rising DRAM prices, nearly doubling in some cases, have forced both AMD and NVIDIA to pass increased costs to consumers, potentially reducing GPU affordability and demand.
- Both companies face challenges as higher prices may discourage purchases, impacting overall sales despite the necessity to maintain pricing parity in the competitive GPU market.
