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AMD Reportedly Plans to Raise GPU Prices, Too
IGN • • technology
Key Points:
- AMD plans to raise its GPU prices by around 10% starting next month, following Nvidia's recent price hikes, due to ongoing memory shortages driven by AI demand.
- The price increase will affect supplier-side costs, which will likely be passed on to consumers as third-party manufacturers typically have slim margins.
- AMD delayed the price hike to allow current inventory to deplete and to align its pricing with Nvidia's, potentially narrowing the value gap between AMD's Radeon RX 9070 XT and Nvidia's GeForce RTX 5070 Ti.
- The flagship Radeon RX 9070 XT, currently priced at $700-$750, has already increased significantly from its $599 launch price in March 2025, and further increases may impact its competitiveness.
- This development adds to a challenging year for hardware costs, with industry players like Valve warning of continued price increases and potential future impacts on consoles like the PS5 due to RAM shortages.
