American CEO, mom of 3 killed in Nicaragua crash as 11-year-old son critically injured
New York Post • • business
Key Points:
- Kasey Grelle, 41, co-founder of the St. Louis-based marketing consulting firm Aux Insights, was killed in a tourist transport truck crash at Rancho Santana resort in Nicaragua on March 23, while vacationing with her husband and three children.
- Her 11-year-old son, Julian, suffered critical injuries including head trauma, skull and spine fractures, and a collapsed lung, and was airlifted to a hospital in St. Louis for treatment.
- The open-air vehicle carrying around 28 foreign passengers lost control and rolled down a hill, injuring more than 20 people; Grelle died en route to the hospital from catastrophic injuries.
- Grelle was the primary family provider after her husband was seriously injured in a previous accident, and she had a successful career in marketing and venture capital, with Aux Insights surpassing $10 million in annual revenue within two years.
- A GoFundMe campaign to support the children has raised over $302,000, exceeding its initial $250,000 goal, while Nicaraguan authorities continue to investigate the crash.
