AI Generated Image
America’s Enterprising Spirit Is Booming After Decades-Long Slump
The New York Times • • business
Key Points:
- Cassidy Winkler, a former flight attendant for private jets, was inspired to start her own Pilates business during the hockey offseason when she couldn't find local studios near her Madison, Wis. home.
- She researched the business and instructor training requirements, and by early 2025, with help from AI tools like ChatGPT, she developed a brand and business plan for Revel Method Pilates.
- Winkler, 26, has successfully opened three studios in Wisconsin and employs 65 people, with plans to launch a fourth studio within the year.
- Her story exemplifies a broader trend of entrepreneurs across the U.S. driving a new wave of business creation and innovation.
