An aversion to alcohol is making sober raves an increasingly popular party option
CNN••business
Key Points:
- The Seoul Morning Coffee Club’s Coffee Rave, launched in May, has become a viral hit by hosting sober, caffeine-fueled morning raves that attract hundreds of participants seeking a fresh, alcohol-free start to their day.
- Originating from a personal passion for French bakeries, the bakery rave concept has expanded globally, appealing to younger generations prioritizing health, wellness, and community over traditional nightlife.
- In South Korea, where mental health challenges and social pressures are acute, these sober raves offer a safe, inclusive space for self-expression and stress relief, especially for introverts and morning people who prefer alcohol-free lifestyles.
- Similar sober rave movements have emerged in cities like London and Toronto, driven by younger adults dis
