Apple Announces New Collaboration With Sydney Opera House
Key Points:
- Apple and the Sydney Opera House have announced a yearlong collaboration aimed at inspiring the next generation of creatives in Australia by expanding access to art, design, and culture initiatives.
- The partnership will focus on interactive programming and experiences for young Australians, with Apple serving as the founding partner of a new international children's festival later this year.
- Apple will support the Opera House's Centre for Creativity and explore technology-driven enhancements to Opera House programming and experiences.
- From March 25 to 27, the Opera House's eastern sails will feature artwork created on the iPad using the Procreate app by 10 emerging Australian artists, with public participation encouraged through free Today at Apple sessions.
- Apple's marketing chief highlighted the collaboration as a celebration of